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If you’ve ever worked in sales, this story will sound familiar. You get an email from a prospect that reads something like this: “I’ve searched through your whole website and watched all the videos but I can’t find the answer to…”
The question that follows is, sure enough, not answered on your website or in any of your sales collateral. To add insult to injury, you’ve been asked this question before—several times. With a sigh, you start digging through old emails to dredge up the answer you previously gave…
