If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you?
I’m going to go ahead and tell you the point of this article, so you know upfront what I’m trying to accomplish, and why you don’t have to worry.
- The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem.
- The solution: We need strategy to guide our B2B content marketing. Strategy is the solution.
- The point: I’m going to tell you how to develop a strategy. It’s not hard.
The sad state of content marketing: Where has the strategy gone?
Today, everyone is doing content marketing. Almost everyone — like 94%…
