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Creating new content on a regular basis isn’t always easy — especially when you’re on a small team. That’s why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.

Just how powerful is it? During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a fewconversion experiments. By the numbers, this optimization led to over 2.8 millionadditional sign-ups and $60 million in additional donations. That’s a huge impact…

How to Design and Validate CRO Experiments [Free Template + Calculator]