Our goal is not necessarily to keep users engaged within our website, but instead to try to move them from the web to email or phone because that’s where the sale is going to happen.
Vishal Khanna, Wake Forest Innovations in MarketingSherpa
With only 21% of B2B marketers saying they are successful at tracking content marketing ROI, it’s inspiring to see success in an unexpected (even perceived as stodgy) environment: academic medical centers. We’re proud to share the story of Wake Forest Innovations, the commercialization arm for Wake Forest University and Wake Forest Baptist Medical Center. I was fortunate to speak with its Director of Marketing and Business Development, Vishal Khanna, who is a finalist for Content Marketer of the Year. (The award will be announced atContent Marketing World in September.)…
How to Deliver Quantifiable Content Marketing Success With a Small Team
