The days of businesses having just a website are almost gone, nowadays savvy businesses have a whole host of online marketing collateral, a website, newsletter, sales pages, social media pages and to succeed you need to have a cohesive message or theme. Your content theme will need to explain how your products or services are different from your competitors and how they solve your audience’s problems, all in a single voice regardless of the marketing channel.
I cannot stress this enough, all of your marketing channels must speak with the same voice, by doing so your constantly reinforce your message every time you touch your audience even if they encounter you on different channels…
