I think every copywriter, maybe every creative, must have felt like Steven Toast in this clip at some point.
You receive what is, on the face of it, a simple brief. You respond to it in the way that seems right – the way that seems obvious, even. But the client sees things very differently, and duly asks for changes. Then they ask for a few more. And then some more again.
Before you know it, a job that seemed straightforward has descended into a labyrinth of uncertainty. To find the way out, you’ll need an effective way to deal with feedback, move forward and complete the job…
