B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.
Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.
How do you keep up? One good answer is crowdsourcing…
How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd