Recently, we were contacted by a wonderful customer, Karan Sharma. Karan, an inbound marketing manager at linkbird, was very excited to share a recent customer feedback survey he ran for his company via SurveyMonkey.
linkbird is an award-winning SEO, content, and online PR management tool. In layman’s terms, they make link building for individuals and teams easy. Karan found some very interesting results, and we couldn’t be more thrilled to have him here to share his findings and help inspire you to get to know your customers even better.
Take it away, Karan!
As developers of the SEO management tool, linkbird, we often receive questions from our clients about the current trends, strategies, challenges, and practices of the online marketing services industry. To answer these questions, we set out to gather key insights and share them with our market. Using SurveyMonkey, we conducted a survey with online marketing agencies and their (potential) clients.
The survey was designed to collect data about the expectations and opinions of SEO agencies and the companies that hire them, as well as those who do not want to hire these agencies. In order to do this, we made use of SurveyMonkey’s Skip Logic. By using conditional questions, we made sure only relevant questions were presented to the respondents based on their previous responses, and this allowed us to draw actionable insights.
