“Personas? I already know who my audience is, so do I really need to create one more document that no one will likely use?”
Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization…
How to Create Easy, Yet Actionable, Content Marketing Personas
