Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers.
That should be nothing new, but the criticality of having a documented content marketing strategy is.
Seems like common sense to put a content strategy and plan in writing, right? But, only 32% of B2B marketers say they have a documented content marketing strategy, and 48% say they have a strategy but it’s not documented, according to research by the Content Marketing Institute and MarketingProfs.
Yet, “B2B content marketers who document their strategy are more effective in nearly all areas of content marketing, the research consistently shows,” CMI and MarketingProfs affirm….
How to Create and Document a Content Marketing Strategy in Eight Steps
