Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing any meaningful results. If you want to see meaningful results from content marketing you first have to have a content marketing plan to follow, without one you are simply producing content in the hopes that it achieves the results you want.
You need to know who your audience is, at all junctions of the buying cycle, you need to know the keywords you need to use to attract them. A content marketing plan helps you decide upon content types and topics and then plan when and how you’ll create them and publish them to attract your audience. The most actionable content will be the most meaningful content to your audience, which is why your audience plays such a central role in your content development…
How to Create Actionable Content With a Content Marketing Plan
