Being able to consistently hit your website’s traffic goal and provide the right number of quality leads to your sales team are two of the most crucial responsibilities of a marketing team.
But without the right tools in place, you could have wild variations in the number of visits or leads you actually generate. At the end of a month or quarter, you could end up way ahead or (more likely) way behind your goal.
Using daily traffic and leads waterfall charts is a great way to ensure you never fall far behind the pace you need to stay afloat…
How to Create a Traffic & Leads Waterfall Chart to Track Your Marketing Progress
