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In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers some quick tips for creating a year-long marketing plan for your business.
When planning out your business’s marketing strategies, remember that a lot can change in a few years, so start with a one-year marketing plan. Create a plan either on paper or in a spreadsheet that includes the following elements:
