Contributor Arnie Kuenn provides step-by-step guidelines to getting company buy-in for content marketing.
Creating a content marketing culture at your company can be quite the obstacle. Making even the smallest of modification to company policies and procedures can be extremely difficult, so how do you go about changing the entire company culture?
For most, creating a culture of content will require a shift in mindset from the top down – starting with the executives, and ending with each and every employee across departments and teams.
When you’re seeking such a dramatic shift, begin your campaign with senior management…
