Customers aren’t just marketing targets. Columnist Jason Warnock explains how you can elevate them to become valued members of your social sales force.
Social media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s social investments. So what gives? When you get past the hype, is social media really a bust for marketers?
Not at all. Part of the problem may be that you’re looking for outcomes in the wrong places. By implementing a social attribution strategy that identifies and rewards subscribers who share, you can quantify social performance — and in effect, multiply your brand’s sales force without spending a dime on new hires…
