Social media is all about relationships and engagement, and the best way to engage with people on social networks is by directly being active on those networks. However, managing multiple social media marketing channels can be very time consuming, which is why many marketing managers choose to use the help of a social media management platform.
Part of my job as the head of marketing for Roojoom is to manage our social media marketing. In an attempt to scale up our social media efforts, I’ve tried several of these platforms, and now use two of them on a daily basis. They say there’s nothing better than learning from one’s experience (except learning from your own!) – so here are the lessons I’ve learned along the way.
This post walks you through:
- Why do you need a social media marketing platform?
- Key features of 3 social media marketing tools
- Tips for using each platform to maximize social engagement
So, why do you need a social media marketing platform anyway?
If you are a marketing professional, you need at least one social media marketing platform.
When I first started working for Roojoom, I was only aware of HootSuite. I had not used it before, but now that I was managing both my personal social media networks and Roojoom’s, I knew it would be easier to use a tool that aggregates all the information in one place.
At first I tried managing all of my social activity via HootSuite but I didn’t like it because it made me feel disconnected from what was going on in the groups I was active in. Now I use HootSuite for scheduling posts to Twitter and to Roojoom’s pages on Linkedin, Facebook and Google+. For my personal accounts and group discussions I still use the “old fashioned way” of manually posting so that I really feel a part of the conversations in real time.
How to Choose Your Social Media Marketing Platform: HootSuite, Buffer or Oktopost?
