Whether you’re just starting out with content marketing or you’ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015.
Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for next year or need some fresh ideas to include in your plan, read on.
The Content Marketing Plan Basics
Every content marketing plan should include the basics. Think of them as building blocks for the foundation of your content marketing. Make sure you outline the following essentials in your marketing plan:
Goals or Mission
What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your 2015 strategy. (Want help figuring out the right goals? Download this goal planning template.)
If you recently started your business, avoid producing content just because you think you should. You may not be using content effectively — and you don’t have time to waste on tactics that aren’t delivering results for you.
