A very wise man once told me, “Wasting money is only a waste of money if you think wasting money’s a waste of money.” That generally sums up my personal philosophy toward cash. I pick up checks; I overtip; I shop for incredibly impractical cars. Unfortunately, this attitude doesn’t really fly in my professional life as Contently’s VP of content. Whenever budgets come up, I’m usually the guy who sticks his fingers in his ears and goes, “LALALALALALA I’m not listening.” Which goes over about as well as you can imagine.
Contently now has around 75 full-time employees, including a CEO and head of finance—both of whom are more interested in hearing about exactly how much money I’m planning to spend and how I’m going to spend it than how budgets aren’t cool. So instead of a spreadsheet, I convinced them I’d write this article. I don’t actually have half a $500K content budget (not YET, at least), but if I did, here’s how I’d spend it.
How to Build an Amazing Content Marketing Machine for Half a Million Bucks
