There are many ways to build a business but there isn’t one sure-fire way. Joe Pulizzi, the founder of Content Marketing Institute, which provides education and training around content marketing, believes one of the least risky ways is content marketing. He’s launched a new platform on the Content Marketing site–Content Inc.–geared toward startups and entrepreneurs. Pulizzi interviewed more than fifty entrepreneurs and small business owners who built multi-million dollar businesses around content to find and develop a new entrepreneurial model. The steps to starting a content-focused business are detailed on Content Inc. (and there are other resources for entrepreneurs as well).
“The idea is that if you build your audience first, you’ll be able to sell them almost anything,” says Pulizzi. “Instead of starting up the traditional way, we think there’s a better way to do it.”…
