Many companies think they need to shield their knowledge from the outside world to stay competitive, and they’ll only exchange intel with paying customers. But business – and the relationships that drive it – doesn’t work this way anymore.
Sixty percent of people are inspired to seek a product after reading about it, and if you want to win these sales, you need to let your audience in on a few secrets.
Your company has a wealth of internal knowledge that can be used to create content that will help humanize your brand and guide prospects through the buyer’s journey. To leverage these insights for creative content, you need to extract, store, and manage your knowledge efficiently…
How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy
