Let’s face it: growing a company is as big a struggle as ever. The rules have changed, and will continue to change. What used to be effective, even just 5-10 years ago, no longer works. There’s an oversupply of vendors in most markets and customers have changed the way they buy.
For inbound marketers, we’re ahead of the trend in many ways. We embrace the fact that advertising as the sole means of growth is no longer a viable option. We realize that marketing today is about earning attention and trust more than ever. It’s about building a relationship with your customer before, during, and after the sale.
However, a lot of reliable and consistent brands have been shocked to see the rapid encroachment from smaller competitors via excellent marketing. Marketing teams that can earn the attention and trust of target customers are winning market share.
If your marketing team is winning, life is good. If not, you’re rushing to adapt, realizing the strategic, creative, and technical gaps on your marketing team are a huge limiting factor to company growth. While your competitors watch and wonder in ahh-mazement, you can propel your company forward by building a high performance marketing team, slanting what looks like a level playing field into your favor.
