Marketing without a customer persona is like shooting thousands of arrows into the darkness, hoping that at least one of them will hit. It’s a numbers game – for every single hit, there are plenty of misses.
How can you be sure your message isn’t falling on deaf ears? The most effective marketing is carefully aimed at a specific target. It’s easier to find a client and give him what he wants if you already know exactly what that is.
One solution is to build a detailed customer persona. It’s a tool – a kind of mental targeting system– that you can use to study and get to know your ideal customer, so that you can make your marketing more efficient and successful. Depending on your type of business, you can create either just the one persona, or perhaps more, depending on your needs…
How to Build a Detailed Customer Persona That Informs All of Your Marketing
