It happens to the best of us.
Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…
Nah, that can’t be it. After all, you’ve been busy pumping out remarkable content to your targeted audience, right? But truth be told, sometimes your subscribers lose interest in what you have to offer—and that isn’t always a reflection on you or the quality of your work. They just need to be reminded why your offerings are so valuable, and why subscribing to your emails or blogs can have a beneficial impact on their business.
That’s where your unsubscribe page enters the picture. This little page will either be the last thing your subscriber sees from your company, or the first step to a reinvigorated relationship.
Let’s dive in and learn how to set up a good unsubscribe page.
First, you need to understand that the reason your visitors are landing on this page isn’t by accident. They’re actively trying to unsubscribe from you. So making it more difficult for them to do so is a huge no. And it won’t make them any less likely to unsubscribe—it’ll just make them less likely to like you.
