Traditional social marketing is now a thing—a real term that people use to describe a marketing style that encompasses platforms like Facebook and Twitter, but also may or may not induce sound sleep.
To some of you, this may come as a shock, or perhaps incite a little laughter. Facebook and Twitter aren’t old enough to be considered traditional in any way, you think.
Au contraire. If Facebook was a kid, it would be in its full-on awkward, gangly phase with buck teeth and a serious Playstation habit.
Here are three ways to think about social marketing and online branding in 2015 that will help you throw out your rule traditional book—your typical way of engaging—and write a new way of doing things.
1. It’s time to get hungry—again.
Social media usage is now commonplace, not only for individuals but for businesses. That might be a hard pill to swallow for you late adopters, or those that still don’t “get it,” but it’s true. Instead of thinking about why you should or shouldn’t be on social, just jump in and see what happens.
Yes, it’s a full-time job, and yes, it takes commitment to generate a community, but you’ve done it before.
Remember that time you opened your doors, no one knew you, and you built your business based on making relationships? Hey! There you go! Except now you’re not starting from scratch and you’re not as limited in resources as you once were.
