Today’s consumer is bombarded with thousands of marketing messages every single day.
In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs.
These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign
What are the best practices for standing out in today’s attention-starved world?
First, brands need to take a step back and document their content marketing objectives.
How To Break Through The Noise With The 3 Vs Of Content Marketing
