All too often I hear from copywriters (both newbies and oldies) struggling to manage their business. They fret about clients, set themselves unrealistic challenges and struggle to ‘keep up with the Joneses’. It’s stressful and makes for a lot of unhappiness. (If I am 100% honest – I do all these things myself from time to time.)
That’s why I was delighted when Brook McCarthy offered to share her wisdom on how to run a successful copywriting business and stay happy. Here are her tips on how to attain copywriting bliss.
It’s simple: success at work follows happiness, not the other way around.
Well, at least that’s what author Shawn Achor expounds in his book, The Happiness Advantage. Shaun explains that positivity makes us more successful in business by making us more productive, energetic, engaged, creative, motivated and resilient.
He draws on research to back this up, including one of the largest studies on happiness and potential at Harvard University.
In the seven years that I’ve been self-employed as a copywriter (specialising in yoga and wellbeing), I’ve found it’s not just an upbeat attitude that leads to business success.
My business success has also been boosted by adopting an ethical, kind and conscientious approach to others. Furthermore, I’ve used my ethical values to highlight my point of difference, I’ve remained positive, and I’ve used a strategy called ‘surprise and delight’.
