Successful digital marketers test a lot of ideas. Which means they come up with a lot of ideas. Then have the discipline to go through multiple tests. It requires both creativity and organization.
Conversely, we’re pretty much screwed when we get writers block, only have bad ideas, or get seduced into writing for engagement rather than sales.
Wh
at Are Your Marketing Molecules?
These days in digital marketing, we have several very similar things:
- Facebook or AdWords ads (10-12 words, <=90 characters)
- Blog post headlines (8-10 words)
- Corporate elevator pitches (up to 75 words)
- Unique selling propositions (18-22 words)
- Email subject lines (3-12 words), and
- Tweets (about 15 words, 120′ish characters, if you leave room for a link)
These are all basically the same thing- short copy that convinces people to look or buy… I call them marketing molecules. the DNA of your elevator pitch. Your unique selling proposition (USP- if you don’t know what it is, keep reading- and btw you can have a USP for every blog post, every service or product you offer…)
