These digital days, content has taken on a new meaning. Over the years, it has gained significance and become one of the key drivers of significant growth.
However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry.
Content plays a vital role in delivering return on investment. It is perhaps one of the most effective marketing strategies businesses can rely on to generate leads. Statistics show that 71 percent of B2B companies use content for lead generation. But not all of them have become successful. Here’s what you can do to make your content effective at delivering ROI…
