My rule of thumb for what inspires me to write a blog post, just like what triggered awareness of change when I was an analyst, is when some sentence or quote sticks with me for more than a millisecond. That happened to me a few weeks back when I saw a tweet quotingJonathan Nelson, CEO of Omnicom Digital, saying that “TV has stopped evolving. The Internet of Things will replace it.” Not able to visualize what he meant, I chatted with him about the statement. What he said andwhat he meant were different than what I expected. Here are a few points that he was making with that statement:
- Device innovation is slowing. The evolution of screen-based devices, from TVs to even mobile phones, is reaching a natural maximum. New features and functions are being tucked into these pocket-sized and wall-mounted devices, but the most recent innovations – 3D, 4K, retina displays, touchscreens – are amazing advances, but they don’t fully accelerate the functionality of these electronics…
How The Internet Of Things Fundamentally Transforms Marketing
