Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data.
On the surface, the changes seem far from earth-shattering. But if you dig a little deeper, you might notice a bigger vision that has Google shifting its AdWords platform toward a more advanced marketing audience.
Case in point: The conversion tracking updates allow advertisers to measure the multiple touchpoints often present in today’s complex customer journeys. AdWords is updating a few conversion tracking reporting columns to allow for more customized tracking of macro and micro conversion actions…
How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro and Micro Conversions
