The marketer’s perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers daily in social and digital channels. Accordingly, we no longer talk at customers; we talk with them.
This new normal is changing not just how companies market but also how they bring new products to market.
At CMG Partners, for our latest CMO’s Agenda research [email required], we talked with marketing and product leaders to find out how they use customer dialog to shape their process for new product development…
How Successful Companies Engage Customers During the New-Product Development Process
