(Please click here to read Part Two, which outlines my solutions to the following content marketing problems.)
The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of “earned” impressions, thus making the whole process unbelievably cost -effective. In reality, only a small percentage of CMOs believe their social media activities are cost-effective and delivering expected results at scale. Before getting to the solutions (and there are several), let’s review the failed promises one by one.
How Social Media and Content Marketing Fail—and How to Fix the Problems
