In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III.
Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart of it. Mass advertising and campaign marketing are out. Today, the best marketers are the ones who authentically engage with customers and help them achieve their goals.
Of course, putting the customer at the center of the marketing operation means that brands must possess a deep understanding of who that customer is and what makes him or her tick. The challenge that many brands face is how to obtain that information…
How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
