Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer.
How often do you go back to determine the type of content that appears in search engine results for your priority keywords and phrases?
A few months ago, one of our clients posed an interesting challenge: they wanted to expand their online product offerings but were concerned with the level of viability those offerings would have for organic search performance. They wanted to better understand how the search engine result landscape could impact marketing strategy and tactics…
