Recently, Joe Pulizzi wrote a great article on the importance of subscription goals for content marketing.
Joe pointed to CMI researchthat highlighted how less than a third of marketers consider subscriptions as a key metric. He also talked about an advertising industry report that didn’t even list subscribers as a key metric for content marketing.
And he referenced his upcoming book, Content Inc., where he will explain how countless entrepreneurs build content brands by focusing on consistently delivering amazing content to a slow-and-steady growing list of subscribers…
