People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded by fellow brand loyalists. This all results in the reality that today’s shoppers truly live in both online and offline environments.
So what does this mean for retailers? To get ahead, they need to sync their online and offline environments seamlessly, creating one, cohesive brand experience. Key innovators in the retail space, Warby Parker, J. Crew and Neiman Marcus, have already embraced this trend, doing so with three key strategies…
How Retailers Use Content to Tie Online And Offline Experiences
