More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.
The report was based on data from a survey of nearly 200 online retail marketers who attended the National Retail Federation’s Shop.org conference in October 2015.
Some 60% of the marketers surveyed say they now use purchase behavior data to send more relevant emails to consumers, and 50% use demographic data such as gender, age, and location…
