SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case. Presently, SEO and PR now are working more closely together within a new integrated and evolved digital landscape. Murray Newlands co author of How to get PR for your Startup : Traction said “I increasingly see the disciplines of PR and SEO working together. There are many similarities in skill sets of creating great content and reaching out other sites to develop relationships. SEO used to be a technical team all on its own, with the strong emergence of content marketing and Googles changes to its algorithm that has changed. ”
How did it happen?
To start, Google started to place more importance on quality of the content, relevant content and premium sites linking to your site. Therefore, to appear high in Google’s results pages, you currently have to write and share insightful and appealing content and get links from great sites. However, if you work in public relations, it’ll be something you’re already familiar with. PR professionals target larger publications with great content linking to your site. These days, quality links and content has become the glue which binds search engine optimization and public relations together.
