HOW PAID ADVERTISING CAN COMPLEMENT CONTENT MARKETING

how paid advertising can be used to complement content marketingPaid advertising has been a part of the traditional marketplace for many decades as one of the most effective means of reaching new customers. Banner ads and pay-per-click (PPC) marketing efforts using popular companies like Yahoo and Google have been the mainstay of advertising on the web.

This was augmented by the use of search engine optimisation, a passive method of pulling potential customers to websites by using keywords that results in web pages getting high rankings.

HOW PAID ADVERTISING CAN COMPLEMENT CONTENT MARKETING

CopyRanger

Rick Duris is CopyRanger.

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