Here’s how one agency took their client’s content strategy to new heights with a little help from lead gen landing pages. Image source.
How does a blog post ultimately translate into a new customer? That’s the question content marketers should be gut-checking themselves with every day, and that Effin Amazing was both uniquely qualified and an unlikely candidate to answer.
Effin Amazing is a boutique digital marketing agency based in Orlando, Florida. Co-founded by Dan McGaw, the former marketing head at KISSmetrics, they pride themselves on a “relentless focus on measurement, analytics and testing.”
On the surface, that data-driven approach doesn’t quite square with the notoriously soft science of content marketing. In fact, some might place analytics and content on opposite side of the marketing spectrum…
How One Agency Created a Conversion-Centered Content Strategy Using Landing Pages
