An article in Bloomberg by By Ben Elgin, Michael Riley, David Kocieniewski, and Joshua Brustein suggests that more and more digital ads are not seen by human eyes. “A study done last year in conjunction with the Association of National Advertisers embedded billions of digital ads with code designed to determine who or what was seeing them,”according to the article. “Eleven percent of display ads and almost a quarter of video ads were ‘viewed’ by software, not people.”
Another study suggests that $6.3 billion of ad spend a year is wasted on fake traffic, or clicks that appear to be views but are actually the work of software…
How Much of Your Audience Is Fake? Or Are Your Ads Mostly Being Viewed by Bots?
