In the world of pay-per-click marketing, the past year has been as eventful as it’s been rocky. There’s been a litany of new advertising features released from big players like Facebook and Google, but the health of PPC advertising has felt uncertain.
In his State of PPC in 2015 presentation, WordStream CEO and PPC genius Larry Kim revealed that cost-per-click on search advertising is at an all-time high, and searches on desktop have been trending downwards for years. What’s going on?…
