Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.
Marketers regularly throw away money on Super Bowl ads, promoted social media posts and bot traffic. The typical spray-and-pray approach is often utilized by brands with multi-million dollar budgets hoping to boost brand awareness and affinity.
Nike, for instance, spends $3 billion a year on what they call “demand creation.” It works but is inefficient. Smart businesses can become household names without a seven-figure marketing budget.
For companies, big and small, that want to maximize opportunity and growth, micro marketing gives you the best bang for your buck.
How ‘Micro Marketing’ Can Create Macro Results for Your Brand
