How Media Execs Feel About the Digital Landscape

Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according toa recent report from Active International.

The report was based on data from a survey of 100 interviews with senior management executives at media companies in finance, marketing, and other C-level roles.

Respondents’ top priorities for media in 2015 are to reinforce advertising value by emphasizing content (58%) and to develop better digital inventory models (42%).

More than half (52%) of media executives say their company will measurably increase investments in the second half of 2015 to expand their programmatic capabilities…

How Media Execs Feel About the Digital Landscape

CopyRanger

Rick Duris is CopyRanger.

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