In my job at HubSpot, I chat with marketers very often about what problems they’re facing. One of the most common issues I hear about is lead flow — a marketing department generates hundreds of leads per month, but many of them aren’t closing.
Nobody knows where to turn. Sales points fingers at marketing. Marketing points fingers at sales. They both shrug, unsure of how to proceed.
To get the partnership running effectively again, there are three things I recommend marketers start doing with their sales team…
How Marketing Can Work With Sales to Close More (and Better) Leads
