From team sizes to the number of specialists hired, columnist Chad White takes a look at the characteristics of companies that truly appreciate email marketing.
A good salary isn’t just about the money; it’s about respect. And it’s not just about respect for the individual, but also about respect for the activities that person is involved with.
When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required), we’d hoped to uncover differences between various geographic regions, industry verticals and company sizes. And we did.
But we also uncovered a number of characteristics that identify companies that value email marketing — and, in turn, email marketers…
How marketers can identify companies that value email marketing
