In a social media savvy world, sharing and distributing content has become easier than ever before, with organisations using social channels to target receptive, relevant audiences. LinkedIn’s recent 2014 Professional Content Consumption Report looked into the way professionals are connecting with and reacting to online content.
Not surprisingly, LinkedIn was the most popular source of information for professional users, with 9 out of 10 of them regularly using it to keep abreast of industry updates and fresh content, ahead of new sites – 64%, Twitter – 29%, Facebook – 27%, and Google Plus – 16%.
As a result of these statistics, LinkedIn is also the first choice for big businesses, with 86 of the FTSE 100 companies having LinkedIn profiles. In contrast, 70 are active on Twitter, only 42 have Facebook profiles, and just 12 use Google Plus, making LinkedIn comfortably the most popular social media platform for businesses.
With LinkedIn being so popular among industry professionals, we decided to investigate the most successful and influential brands on the platform, to provide some insight into the best professional content marketing tips. The following three (Inc., Word Economic Forum, and Forbes) have achieved the highest LinkedIn content marketing scores, according to the aforementioned report.
