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When you’ve got a business like Uber, you’ve got something innovative and sexy that’s “easy” to market. But what do you do when you’ve got a great tangible business concept that isn’t sexy?

You can try marketing that’s a little different and a little offbeat.

I spoke recently with Ryan Farley, cofounder of LawnStarter.com, who scored $7 million in funding for his Austin-based startup that allows users to book lawn care services online…

How LawnStarter Hit Double-Digit Growth Through Creative Marketing