Does your business have a weakness or a drawback? I’m sure it does. I mean, honestly – You might be good, but you can’t possibly get everything perfect every single time and satisfy every possible need that your customers might have! Maybe you’re new and don’t have as much experience as your competitors. Maybe your location is not as desirable. Or you are priced higher because your operating cost is high.
The marketing rule book will tell you to try to hide or downplay these weaknesses. The problem is that today’s consumers are really savvy and will sniff out any attempts to hide or cover up these drawbacks. With access to online reviews and social media, the ugly side of virtually any business can no longer be swept under the rugs. It’s time to throw away the rule book and move toward insanely honest marketing…
How Insanely Honest Marketing Can Actually Get You More Business
