Now that we are in the start of a brand new year, you might be asking yourself what marketing tactics you will implement for your brand in 2015. You know about all of the Internet marketing techniques, from social media marketing to building links. However, content marketing has been buzzing as a top-notch marketing strategy for quite a while now, and the hype has yet to fade away. Maybe there is something to this content marketing thing after all?
Not only is there something to content marketing, it will be one of the most vitally important marketing strategies in 2015. Sure, link building and social media is not going away. But it is undeniable that content is the driving forcebehind building links and succeeding on social—we’ll touch back on that later.
So, exactly how important will content marketing be in 2015? Here’s a breakdown as to why it will be one of the best marketing decisions you will make this year and beyond.
Content Marketing Is Important in 2015 Because Google Says So
The majority of digital marketers are all about pleasing the almighty Google. With that said, it is no secret that Google wants to provide its users with the best quality content that’s found around the web. In fact, Google finds content marketing important enough to base algorithm updates around the strategy.
